5 Hard Truths About Writing With Empathy
People Who Are A Little Sick Need Empathy, Too As a health content writer, putting myself in someone else’s shoes […]
Tag: Healthcare marketing
How Do You Stay on Top of the Social Media Game?
So, you finally master your Sunday morning pancake recipe. Fluffy and moist with the perfect amount of sweetness. Then you […]
Healthcare Abroad: What I Learned About Health Services in Iceland
This summer, I traveled with my husband and daughters to Iceland. We took a glacier tour, hiked to thunderous waterfalls […]
Why is Healthcare Digital Strategy Setting Marketing Strategy?
Several of our healthcare clients have confided that they have a rather large challenge within their organizations. Digital strategists are […]
Telemedicine: Content for the Next Medical Frontier
If your organization is fully integrated with an electronic health record (EHR) system, you may soon be taking the plunge […]
Hospitals: Why Your B2C is Going to Be B2B
For the longest time, hospital marketers have been focused on marketing to consumers. But as referral patterns continue to shift, […]
Use of Podcasts and Video in Healthcare: The Growing Potential
In my recent blog post, The Growing Potential of Podcasts, I explored the burgeoning potential of podcasts for all marketers. […]
Using Pinterest in Hospital Marketing: A Case Study
We talk about innovation a lot in healthcare marketing. But how often do we see it IRL (in real life)? […]
10 Secrets of Content Marketing Revealed (free eBook)
The #1 question I get asked about content marketing is: How do I sell it to my bosses? Well now […]
Why Your Hospital’s Blog isn’t Performing
Blogging has been a popular content marketing tactic for hospitals since 2009. But while talking to clients, we are finding […]
Can Fitbits Improve Health Care?
Improving upon previous generations of fitness trackers and heart rate monitors, today’s wearable health devices are providing deeper insight into […]
Are you Practicing Evidence-Based Marketing?
One of my first big web writing assignments was at a huge academic medical center. I was writing a sinus […]
Stop the Sexism in Healthcare Marketing
Recently, while conducting a persona workshop, one of the participants asked, “Why are we even including a man? Don’t we […]
9 Tips for Marketing Your Hospital Using Online Doctor Profiles
More than 90 percent of Americans consider choosing a doctor a major life decision. Word of mouth is still a […]
The Top 10 Hospital Commercials of 2014
It’s that wonderful time of year again, when we look at the top hospital commercials. We gather these commercials by […]
What Do Patients Want? 5 Things You’re Not Marketing (But Should Be)
Your hospital website already markets the Big Stuff to potential patients: your skilled surgeons, your latest technology, your impressive new […]
Health Emergencies: 5 Top Ways to Manage with Social Media
Updated January 28, 2020 If you’re a hospital, community health center or other public health organization, your social media strategy […]
SHSHMD: 10 Most Used Healthcare Marketing Words
Last week I attended The Society for Healthcare Strategy & Market Development’s annual conference, known as SHSMD. With more than […]
