Hospitals: Why Your B2C is Going to Be B2B
For the longest time, hospital marketers have been focused on marketing to consumers. But as referral patterns continue to shift, […]
For the longest time, hospital marketers have been focused on marketing to consumers. But as referral patterns continue to shift, […]
In my recent blog post, The Growing Potential of Podcasts, I explored the burgeoning potential of podcasts for all marketers. […]
Updated April, 2023 We talk about innovation a lot in healthcare marketing. But how often do we see it IRL […]
Blogging has been a popular content marketing tactic for hospitals since 2009. But while talking to clients, we are finding […]
One of my first big web writing assignments was at a huge academic medical center. I was writing a sinus […]
Recently, while conducting a persona workshop, one of the participants asked, “Why are we even including a man? Don’t we […]
More than 90 percent of Americans consider choosing a doctor a major life decision. Word of mouth is still a […]
Your hospital website already markets the Big Stuff to potential patients: your skilled surgeons, your latest technology, your impressive new […]
Last week I attended The Society for Healthcare Strategy & Market Development’s annual conference, known as SHSMD. With more than […]