Close the Deal: 5 Ways to Craft a Winning Call to Action
Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a […]
Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a […]
You’ve written your piece, it’s coherent, readable, somewhat put together. But to make your draft sing, you need to take […]
There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And since […]
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories […]
A career switch can be daunting. But that’s what I found myself doing in 2015, after the birth of my […]
Welcome back to our Content Magician series, where we introduce you to a member of our talented team each month. […]
Do you ever follow an organization’s Twitter account and think, “Wow they are rocking this! Likes, retweets, replies – they’ve […]
I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was […]
As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice […]
To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer […]
You’ve done it! Your content marketing project is off the ground. You have internal buy-in and budget, the stakeholders are […]
Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids […]
We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every […]
A former boss once told me that you should approach every project as though you’ve been asked to bring a […]
My husband and I went to Italy for our honeymoon 10 years ago. We arrived in Rome early in the […]