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Tag: Healthcare content

5 Ways to Use Sensitivity When Writing About Vaccines

We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. Let this sink in: Diseases we’ve already eradicated may now be our biggest threats. That’s right: The World Health Organization lists vaccine hesitancy as one of the top health threats of 2019. Knowledge Management: An… Read more

How Often Should You Refresh Your Healthcare Content?

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it… Read more

10 Most Popular Aha Media Group Marketing Blogs of 2018

So, which blog posts resonated with our audience? In 2018, the Aha Media team published 82 posts on our website. We covered everything from stakeholder interviews to crutch words to conversational writing, with a little Bruno Mars thrown in. I’m constantly in awe of our team’s ideas and expertise. These marketing blogs are full of… Read more

3 Steps to Prep for Interviewing a Healthcare Stakeholder

This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get to create engaging and empathetic content. When I first started out as a health writer, the notion of interviewing a stakeholder was terrifying. Like many of my fellow writers, my gift is the written word,… Read more

How to Spur an 100% Increase in Online Donations

What if you could swap new web content as easily as you do clothes in your closet? (I took 2 teenage girls shopping this weekend, so I know it’s not the easiest thing in the world.) And what if that resulted in 100% increase in online donations and 252% increase in visitors? Read on to find out… Read more

Unconventional Ideas for Hospital Content

Unconventional Ideas for Hospital Content I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year – how much time do I spend “being born,” seeking out moments that… Read more

People Who Are A Little Sick Need Empathy Too: 5 Hard Truths

As a health content writer, putting myself in someone else’s shoes helps me write compassionate, informative content about some really awful diseases. I tinker with prose ad nauseam to describe sophisticated treatments in ways people can actually understand. But I have a confession to make. I’ve been giving people with less serious health problems the… Read more

Healthcare Abroad: What I Learned About Health Services in Iceland

This summer, I traveled with my husband and daughters to Iceland. We took a glacier tour, hiked to thunderous waterfalls and went for a dip in the warm geothermal springs. As a health writer – and a mom wanting to be prepared – I studied up on Iceland’s healthcare scene before we left.    … Read more

Hospitals: Why Your B2C is Going to Be B2B

For the longest time, hospital marketers have been focused on marketing to consumers. But as referral patterns continue to shift, doctors will be our focus. In the 11 years I’ve spent in healthcare marketing, I have seen hospitals shrink or even eliminate their physician liaison programs. But, I think they’re going to resurrect them. Physicians… Read more

The Growing Potential of Podcasting for Healthcare

In my recent blog post, The Growing Potential of Podcasts, I explored the burgeoning potential of podcasts for all marketers. The power of podcasting was clear: People are increasingly listening to podcasts. Podcasts are listened to everywhere – in the home and on-the-go. The popularity of podcasts is wide-ranging, but tends to have most potential… Read more