Back To Top

Tag: healthcare content

Vaccine Marketing Strategies and Examples blog featured image

Give It Your Best Shot: Vaccine Marketing Tips

Diseases we’ve already eradicated may once again become our greatest threats. The World Health Organization listed vaccine hesitancy — “the reluctance or refusal to vaccinate despite the availability of vaccines” — as one of the top threats to global health. And that was in 2019.

Laptop with the words "time to update" on the screen

How Often Should You Refresh Your Healthcare Content?

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it…

Hospital marketing ideas that drive traffic

8 Unique Ideas for Hospital Content

I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year, how much time do I spend “being born,” seeking out life-changing or transformative moments? A few minutes here…

When Physicians Won’t Be Subject Matter Experts blog feature image

When Physicians Won’t Be Subject Matter Experts

Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created content with doctors knows that they inevitably – without meaning to- create massive bottlenecks. Either it’s impossible to get an interview with the subject matter experts, or they take their time editing the content. Or—the…