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Tag: Healthcare content

3 Steps to Prep for Interviewing a Healthcare Stakeholder

This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get to create engaging and empathetic content. When I first started out as a health writer, the notion of interviewing a stakeholder was terrifying. Like many of my fellow writers, my gift is the written word,… Read more

How to Spur an 100% Increase in Online Donations

What if you could swap new web content as easily as you do clothes in your closet? (I took 2 teenage girls shopping this weekend, so I know it’s not the easiest thing in the world.) And what if that resulted in 100% increase in online donations and 252% increase in visitors? Read on to find out… Read more

Unconventional Ideas for Hospital Content

Unconventional Ideas for Hospital Content I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year – how much time do I spend “being born,” seeking out moments that… Read more

People Who Are A Little Sick Need Empathy Too: 5 Hard Truths

As a health content writer, putting myself in someone else’s shoes helps me write compassionate, informative content about some really awful diseases. I tinker with prose ad nauseam to describe sophisticated treatments in ways people can actually understand. But I have a confession to make. I’ve been giving people with less serious health problems the… Read more

Healthcare Abroad: What I Learned About Health Services in Iceland

This summer, I traveled with my husband and daughters to Iceland. We took a glacier tour, hiked to thunderous waterfalls and went for a dip in the warm geothermal springs. As a health writer – and a mom wanting to be prepared – I studied up on Iceland’s healthcare scene before we left.    … Read more

Hospitals: Why Your B2C is Going to Be B2B

For the longest time, hospital marketers have been focused on marketing to consumers. But as referral patterns continue to shift, doctors will be our focus. In the 11 years I’ve spent in healthcare marketing, I have seen hospitals shrink or even eliminate their physician liaison programs. But, I think they’re going to resurrect them. Physicians… Read more

When Physicians Won’t Be Subject Matter Experts

Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created content with doctors knows that they inevitably – without meaning to- create massive bottlenecks. Either it’s impossible to get an interview with the subject matter experts, or they take their time editing the content. Or—the… Read more

Improving The Patient Experience Through Content

We’re going through a customer revolution in healthcare. Today’s consumer is more educated and has more influence over ratings and opinions than ever before. With this knowledge, today’s healthcare marketer can give their patients a better experience. Aha Media Group’s President, Ahava Leibtag, recently wrote for Healthcare Strategy Alert! a publication that specializes in communication… Read more

Managing Factual Reviews During the Editorial Process

One of the hardest parts of the editorial process is having doctors, or subject matter experts, edit content for factual review. Your only goal is to make sure the content is medically accurate…their goal is to make sure it sounds the way they want it to. You’ve already decided on a conversational, consumer-friendly voice and… Read more

4 Ways Slow Medicine is Like Slow Food

With patient panels swelling and reimbursements shrinking, many practices face a dichotomy between providing the high-touch, high quality care their patients need and preserving their own financial solvency. It might be tempting (and certainly more cost-effective) to rely on medications, technology and interventions to do the heavy lifting of patient management. However, a growing number… Read more