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Content Strategy

Editorial Calendars for Healthcare (How-To Guide + Template) feature image

Editorial Calendars for Healthcare (How-To Guide + Template)

What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that much content — from who writes it to when it gets posted to how well it performs — can be overwhelming or even impossible without an organized process. Enter: The Editorial Calendar. Editorial calendars, or…

Move Over SEO, GEO Is the New Kid in Town blog feature image

Move Over SEO, GEO Is the New Kid in Town

Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city, marketers need to know the ins and outs of the changes that lie ahead. Enter…

Finding the Balance Between SEO & UX in Healthcare blog featured image

Finding the Balance Between SEO & UX in Healthcare

Write for the reader — not for Google. As long as you create helpful content for the end user, everything else will fall into place. How many times have you heard this advice? It sounds nice in theory but isn’t practical. Ignoring keywords and SEO best practices is not an option in a market as competitive…

Content Findability Tips: How to Get More Eyes on Your Content blog featured image

Content Findability Tips: How to Get More Eyes on Your Content

Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing — crouching alone in a bush, hearing all the neighborhood kids having fun without you. Marketing has a lot in common with hide-and-seek — both come with a lot of anxiety about being found….

Healthcare Content Audits: 10 Frequently Asked Questions blog featured image

Healthcare Content Audits: 10 Frequently Asked Questions

We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — vulnerable, nostalgic and grueling. You’ll probably find boxes you haven’t touched in years (with clothing that’s so old, it’s back in style — hello, low-rise jeans). You’ll discover items you wish you hadn’t kept. (Did you…

How to Add Healthcare Video Marketing to Your Strategy blog featured image

How to Add Healthcare Video Marketing to Your Strategy

Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen above the pump at the gas station. Marketers are getting creative about how they’re reaching their target audiences. Even if you personally scroll past video ads or sponsored TikToks, it’s hard to ignore the potential…

How Important Is Plain Language in 2024? Hear From Marketing Experts blog featured images

How Important Is Plain Language in 2024? Hear From Marketing Experts

2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup, we’re predicting 2024 will be the year of plain language. Industry experts agree. Earlier this year, we ran a B2B marketing study to understand the impact of clear communication on healthcare decision-makers. Our study clearly showed that B2B decision-makers not…

What You Need to Know About Today's Patient Experience [WEBINAR] blog featured image

What You Need to Know About Today’s Patient Experience [WEBINAR]

Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October 3, 2023. In this candid talk, Ahava Leibtag, a seasoned healthcare content marketer, and Dean Browell, a social listening and online behavior expert, share more than just their work wisdom. They peel back the layers…

The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance blog featured image

The 3 Pillars of Effective Healthcare Content Marketing

Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are health systems helping their patients and community better use and understand content to guide them to the care they need?

It’s Time to Update Your Healthcare Customer Personas: Here’s How blog featured image

It’s Time to Update Your Healthcare Customer Personas: Here’s How

Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If your attitude toward customer personas is similar to how Taylor Swift feels about her exes (aka, “I Forgot That You Existed”), let’s get to work. Read on to demystify healthcare customer personas: what they are, why they’re…