What’s Really Driving Patients to Choose Your Hospital?
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one […]
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one […]
Only one in 10 adults has the skills to obtain, process and use online health information. Even people with advanced […]
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and […]
Updated March, 2015 Despite The Affordable Care Act’s individual health insurance mandate, a recent study shows nearly 1 in 4 […]
More than 90 percent of Americans consider choosing a doctor a major life decision. Word of mouth is still a […]
It’s the challenge that every healthcare marketer faces: How do you represent your physicians so patients will choose your hospital […]
Healthcare is moving toward a holistic approach, which is why some hospitals and healthcare organizations use their Pinterest boards to show […]
Your hospital website already markets the Big Stuff to potential patients: your skilled surgeons, your latest technology, your impressive new […]
Last week I attended The Society for Healthcare Strategy & Market Development’s annual conference, known as SHSMD. With more than […]
This is a guest post written by one of Aha Media Group’s former writers, Hadassa Field. Her sister lost her […]
Your doctors are a critical part of your hospital’s reputation. Their credentials, expertise and experience are what draw patients to […]
As a Web writer for major medical institutions, I cannot tell you how many times I’ve typed the world multidisciplinary, […]