4 Ways Stakeholder Interviews Amp Up Your Content
This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create […]
This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create […]
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories […]
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge […]
2017 is almost over. But we’re not winding down – just the opposite. We’re gearing up for what’s going to […]
This summer, I traveled with my husband and daughters to Iceland. We took a glacier tour, hiked to thunderous waterfalls […]
Several of our healthcare clients have confided that they have a rather large challenge within their organizations. Digital strategists are […]
If your organization is fully integrated with an electronic health record (EHR) system, you may soon be taking the plunge […]
For the longest time, hospital marketers have been focused on marketing to consumers. But as referral patterns continue to shift, […]
In my recent blog post, The Growing Potential of Podcasts, I explored the burgeoning potential of podcasts for all marketers. […]
Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created […]
If you’re in hospital marketing, you have to know Chris Boyer. Chris understands the shifting landscape of healthcare marketing. As […]
Updated April, 2023 We talk about innovation a lot in healthcare marketing. But how often do we see it IRL […]
Fact: People like to take advice and recommendations from friends and family. Well, Facebook is actually turning that into…wait for […]
Snapchat, chatbots, Facebook Live…is your hospital ready? After you read our summer ebook, you will be. We’ve interviewed 10 healthcare social media rock stars and asked them what keeps them up at night — and what makes them excited to go to work the next day. Read more here.
Five Aha Media Group team members attended this year’s Association of Health Care Journalists conference in Cleveland. We met with other health writers and editors from across the country, while learning from leading clinicians, researchers and other health experts. Our biggest takeaway? Write for the patients.
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
In recent years, hospitals have made great strides toward incorporating telehealth into their service offerings. Such endeavors come at a […]
Blogging has been a popular content marketing tactic for hospitals since 2009. But while talking to clients, we are finding […]
Improving scores on a single domain of the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey, much less […]
One of my first big web writing assignments was at a huge academic medical center. I was writing a sinus […]
Recently, while conducting a persona workshop, one of the participants asked, “Why are we even including a man? Don’t we […]
Cynthia Manley and I met on Twitter many years ago. Both active in hashtags like #hcsm and #hcmktg, Cynthia and […]