Tag: digital strategy

[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount Sinai Health System treated thousands upon thousands of COVID-19 patients and returned more than 10,000 of those patients back to health. During that time, Mount Sinai’s healthcare marketing team created content to support patients,… Read more

[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19

What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I was excited to interview Whitney Little, Director of Social Media at The Knot Worldwide. She shared the inspiration for the popular Instagram channel and how The Knot continues to support its audience throughout the COVID-19… Read more

[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19

What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of purpose. It also helps having leadership that gives the green light to share the right messaging.

[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19

What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through it is a different story. But pre-planning and having fluid relationships between departments does help — at least it did for marketers Jennifer Balanky and Jennifer Price of Sharp Healthcare. Their team band together… Read more

[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM

What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide spectrum of brand responses: Some nailed it, while others dropped the ball. Marketing expert Katie Martell talked with Ahava about which organizations showed real allyship — including Microsoft and Rent the Runway — and how… Read more

[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19

What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare communicators. That’s one lesson Lauren Smith, manager of marketing communications at UT Health San Antonio, MD Anderson Cancer Center, learned during the COVID-19 pandemic. She also learned the importance of teamwork across a massive health… Read more

[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience

What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. It’s intertwined with hospital operations by helping to fuel the customer experience. That’s one of the biggest learnings to come from the COVID-19 pandemic for Aaron Johnson, Senior Director of Digital Strategy at Penn Medicine…. Read more

Why Your Healthcare System Needs a Digital Front Door

Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they visit. Find out how a “digital front door” can help you become the Amazon of healthcare.

Making a Match: 3 Reasons Patients Choose the Doctors They Do

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer in 2018. When I was first diagnosed with cancer, the doctor in the ER gently handed me a piece of paper with a surgeon’s name on it. “This is the best pancreatic surgeon… Read more

Prepare Content for the Other Side of the COVID-19 Curve

Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more