Hospital Website Redesigns: How to Prepare for a Major Update
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I […]
What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of […]
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living […]
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide […]
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
When you Google your business name, information on the first search engine results page (SERP) can tell you a lot […]
When writing content for the web, there’s so much you have to juggle: How users search for information, how they […]
As we begin a new year, you should be concerned with the rapidly changing factors that influence search engine optimization. […]
I’m a practical girl. So typically when I write these lists (check out 2012 and 2013), I tend to like […]
What if you could create something so ingenious, and so smart, that you convinced your customers to carry you around […]