Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Tag: Digital writing
At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How […]
Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of […]
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. […]
This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my […]
We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every […]
A former boss once told me that you should approach every project as though you’ve been asked to bring a […]
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. […]
When we start a web project, one of the first things we ask is, “What are the top 5 questions […]
I was recently teaching a course to junior designers about content strategy. As we set our intentions for what we […]
Most writers were taught to use the inverted pyramid. I know I was. And, I’ve even taught using the inverted […]
Recently, a client told us they wanted to write 2,500-word articles on healthcare topics to increase their findability on search engines.
And we gulped. 2,500 words on any topic sounds like a lot. And even if it would increase your findability, would people really stay and read it? So we did what we love to do — researched the topic to find out if this strategy makes sense. Here’s what we found out.
It’s rapidly mutating. Think we’re talking about a scary virus? Think again. Search engine optimization (SEO) is what’s constantly evolving, and as a marketer, we want you to be aware of the latest changes. Recently, Rand Fishkin, the founder of Moz, talked about SEO strategies to future-proof your content. His argument? The best SEO comes not just from thinking about how search engines work today, but how they’ll work tomorrow.
Like many of you, we often wrestle with questions of style for the web. While we appreciate the guidance of […]
Have you seen the 1997 blockbuster Titanic? The most fun I have when teaching digital writing workshops is a storytelling exercise. […]
Lately I’ve noticed friends and colleagues writing much cheekier, quirkier out of office emails. Example 1: I have one friend […]
Books have changed my life. Both personally and professionally. I remember the first time I read Content Strategy for the […]