Medical Writer Turned Patient: Tips on Empathy in Content
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Writing is a habit, not an art. Chapter 2 of Ann Handley’s Everybody Writes – and a reminder that consistency […]
Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of […]
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. […]
This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my […]
We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every […]
A former boss once told me that you should approach every project as though you’ve been asked to bring a […]
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. […]
It’s rapidly mutating. Think we’re talking about a scary virus? Think again. Search engine optimization (SEO) is what’s constantly evolving, and as a marketer, we want you to be aware of the latest changes. Recently, Rand Fishkin, the founder of Moz, talked about SEO strategies to future-proof your content. His argument? The best SEO comes not just from thinking about how search engines work today, but how they’ll work tomorrow.
Have you seen the 1997 blockbuster Titanic? The most fun I have when teaching digital writing workshops is a storytelling exercise. […]
Lately I’ve noticed friends and colleagues writing much cheekier, quirkier out of office emails. Example 1: I have one friend […]