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2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup, we’re predicting 2024 will be the year of plain language. Industry experts agree. Earlier this year, we ran a B2B marketing study to understand the impact of clear communication on healthcare decision-makers. Our study clearly showed that B2B decision-makers not…
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where words can make the difference between life and death. Now it’s time to focus on the how: How can you use plain language in healthcare writing? In 2023, we ran a healthcare marketing study to…
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers and patients.
cTell me what you want (what you really really want): The doctor version. You might think that marketing to physicians gives you a pass to pile on the complex medical terms, go heavy on the passive voice and run on your sentences to your heart’s content. After all, these are super-brainy physicians. They read the…
Most Americans struggle with understanding health information, making it crucial for healthcare marketers to communicate clearly.
9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.
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