Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
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Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
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Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
Physicians’ opinions are what matter when it comes to U.S. News & World Report rankings. During the open voting period, […]
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]