Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
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As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
During the last week of March 2020, telehealth visits increased by 154% compared with the same timeframe in 2019. Hospitals […]
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When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has […]
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]