Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
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Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
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Physicians’ opinions are what matter when it comes to U.S. News & World Report rankings. During the open voting period, […]
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 years of researching […]
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our phones. TV […]
Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what […]
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]