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Cheatsheet: Healthcare Content SEO
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
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Content Findability Tips: How to Get More Eyes on Your Content
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one […]
Healthcare Content Audits: 10 Frequently Asked Questions
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — […]
Case Study: Can AI Write Website Content in Plain Language?
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]
Website Redesign Coming Up? Start With a Solid RFP
A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed […]
How to Add Healthcare Video Marketing to Your Strategy
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]
Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
Top Hospital Commercials of 2023 [10+ Hospital Ad Examples]
Every December, our team makes a master list of the year’s best hospital commercials. We feature ads that made us […]
10 Data-Driven Principles of Plain Language
You know what plain language writing is. You know why using plain language matters in healthcare content, where words can […]