Tag: Web writing

My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. I was a good writer, but a horrible interviewer. Talking to university folks was a necessary but dreaded task. And my attitude about interviewing came through to my subjects. They often answered my questions in… Read more

I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was Dan Jones. (Who?) Well, have you ever read the Modern Love column of The New York Times? (Of course you have!) Jones is the editor of that column. Hearing from the editor who (almost) always… Read more

To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer isn’t looking to up their game? Even seasoned professionals can use fresh ideas and inspiration to get the creative juices flowing. Every week, we share a new piece of writing advice on Instagram and LinkedIn,… Read more

Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of coffee. And while we don’t cast spells, many consider our work spellbinding. We are the Content Magicians of Aha Media: The writers, editors and strategists who produce the content that works wonders. We’re excited to… Read more

Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just easier to use stiff English so it’s clear that I’m a professional communicator with a graduate degree and a working knowledge of bigly words. So how do you define conversational content in your organization? A few… Read more

Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. Visuals such as images and videos are content marketing awesome sauce because they require less brainwork than words do. And nothing builds loyalty faster than a good online experience. If I see a dress online… Read more

Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which pages are strategically important and which ones might be sunset. For me, the No.1 priority was to rewrite the power content. What is power content? Power content is what converts your users into customers. There’s a… Read more

Like many people, I’m resolving to get rid of clutter. But I’m not talking about clearing out my closets or using the KonMari method to organize my kitchen. The clutter in my life is crutch words. And I was surprised to learn that my content is full of them. What are crutch words? Crutch words… Read more

We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every time this friend starts a tale, a cold shiver of dread runs through you. The action falls flat, you can’t tell who is doing what, and every sentence feels unremarkable. You nod and smile, mentally… Read more

When we start a web project, one of the first things we ask is, “What are the top 5 questions people have about your organization?” Then we ask, “And where are the answers on your site?” Guess what? They’re usually buried. Let’s start with why. Transparency Leads to Vulnerability Often, organizations are afraid to answer those… Read more