Tag: Web writing

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. I had just finished a project for a children’s hospital website. It was a tough job. After all, medical writing requires a delicate balance. We need to provide clear, useful information while conveying… Read more

Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their caregivers as well. In 2015, there were 8.4 million caregivers of people with mental health concerns. As you prioritize your content, consider these 5 tips for creating and curating behavioral and mental health content that… Read more

At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How do we become better writers? How do we hone our skills, keep our writing sharp and consistently turn out high-quality content? We write – often. We write, we write again, and we write some more…. Read more

My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. I was a good writer, but a horrible interviewer. Talking to university folks was a necessary but dreaded task. And my attitude about interviewing came through to my subjects. They often answered my questions in… Read more

I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was Dan Jones. (Who?) Well, have you ever read the Modern Love column of The New York Times? (Of course you have!) Jones is the editor of that column. Hearing from the editor who (almost) always… Read more

To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer isn’t looking to up their game? Even seasoned professionals can use fresh ideas and inspiration to get the creative juices flowing. Every week, we share a new piece of writing advice on Instagram and LinkedIn,… Read more

Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of coffee. And while we don’t cast spells, many consider our work spellbinding. We are the Content Magicians of Aha Media: The writers, editors and strategists who produce the content that works wonders. We’re excited to… Read more

Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just easier to use stiff English so it’s clear that I’m a professional communicator with a graduate degree and a working knowledge of bigly words. So how do you define conversational content in your organization? A few… Read more

Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. Visuals such as images and videos are content marketing awesome sauce because they require less brainwork than words do. And nothing builds loyalty faster than a good online experience. If I see a dress online… Read more

Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which pages are strategically important and which ones might be sunset. For me, the No.1 priority was to rewrite the power content. What is power content? Power content is what converts your users into customers. There’s a… Read more