Demystifying Plain Language for Healthcare Marketers
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
Tag: Web writing
What Really Matters in a Physician Bio: Real-Time Survey Data You Can Use
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Making a Match: 3 Reasons Patients Choose the Doctors They Do
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
COVID-19 Answers for Patients With Cancer
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Prepare Content for the Other Side of the COVID-19 Curve
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
Coronavirus Communications Done Right: 7 Examples
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
Medical-writer Turned Patient: Tips on Empathy in Content
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Mental Health Content: 5 Tips to Engage Your Audience
Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their […]
How to Become a Better Writer in Just 5 Minutes a Day
At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How […]
5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
Writing Tips From the Editor Who Rejects Everything
I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was […]
5 Tips for Writers – Plus, a New One Every Wednesday
To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer […]
Content Magician: Marti Harris
Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of […]
What is Conversational Writing? And How to Get It in Your Organization
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
6 Visual Content Marketing Tips
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. […]
Why Your Power Content is The Most Important
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
Crutch Words, You Are Going Down!
Like many people, I’m resolving to get rid of clutter. But I’m not talking about clearing out my closets or […]
Passive Voice Should Be Avoided By You
We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every […]
7 SEO Tips for Your Content
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. […]
Are You Scared of Your Customers?
When we start a web project, one of the first things we ask is, “What are the top 5 questions […]
For the Love of God, Please Stop Doing This
I was recently teaching a course to junior designers about content strategy. As we set our intentions for what we […]
The Death of the Inverted Pyramid
Most writers were taught to use the inverted pyramid. I know I was. And, I’ve even taught using the inverted […]
How Long Should Your Content be for SEO?
Recently, a client told us they wanted to write 2,500-word articles on healthcare topics to increase their findability on search engines.
And we gulped. 2,500 words on any topic sounds like a lot. And even if it would increase your findability, would people really stay and read it? So we did what we love to do — researched the topic to find out if this strategy makes sense. Here’s what we found out.
2 Web Writing Changes You Should Make Today
Like many of you, we often wrestle with questions of style for the web. While we appreciate the guidance of […]