What Really Matters in a Physician Bio: Real-Time Survey Data You Can Use
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
Writing is a habit, not an art. Chapter 2 of Ann Handley’s Everybody Writes – and a reminder that consistency […]
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was […]
To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer […]
Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of […]
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. […]
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
Like many people, I’m resolving to get rid of clutter. But I’m not talking about clearing out my closets or […]
We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every […]
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. […]
It happens to all of us. Spelling mistakes. Grammar errors. Copy mistakes. So what does a good content strategist do? […]
Did you know we use five different coping strategies to scan a web page? It’s just a simple fact of […]
More than 90 percent of Americans consider choosing a doctor a major life decision. Word of mouth is still a […]
If your website isn’t converting, look no further than your landing page. Landing pages aren’t like other web pages. Their […]
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. […]